AI Commerce

Make retail AI useful by grounding it in products, policies, inventory, orders, and governed actions.

IMV gives AI commerce experiences the operating context they need to answer accurately, recommend responsibly, and hand off safely.

Grounded product answers Policy-aware actions AI-ready catalog and knowledge
AI commerce loop

Grounded answer path

Governed
Ask
Shopper asks for product fit, availability, policy, or recommendation.
Intent
Ground
AI retrieves product facts, stock, policy, content, and order context.
Safe
Act
Agent recommends, routes, quotes, escalates, or hands off.
Scoped
Learn
Search, conversion, support, and feedback update future guidance.
Improving
The AI commerce problem

AI shopping experiences fail when they are disconnected from retail reality.

A model can sound confident while missing inventory, pricing, policy, eligibility, order state, or margin context.

IMV approach

Expose governed retail facts and action boundaries so AI can be useful without inventing promises the business cannot keep.

Hallucinated promises

AI may suggest products, policies, availability, or delivery options that are not valid.

Missing constraints

Recommendations need fit, inventory, price, margin, eligibility, and customer context.

Unsafe actions

Refunds, discounts, substitutions, and quotes need policy and approval boundaries.

No feedback loop

AI interactions should improve search, content, catalog, support, and merchandising.

AI commerce model

Ground AI in the retail operating graph.

AI commerce is not just a chat box. It is a controlled interface into product, inventory, content, policy, order, and customer context.

Product facts

Descriptions, attributes, compatibility, variants, bundles, pricing, and merchandising guidance.

Availability truth

Location stock, pickup promise, delivery eligibility, reservations, and substitutions.

Policy knowledge

Returns, warranties, service rules, payment terms, B2B rules, and escalation paths.

Action controls

Allow, deny, approve, hand off, quote, recommend, or escalate based on context.

AI workflow

From shopper intent to governed action.

The experience should be conversational, but the backend needs explicit retrieval, policy, and action design.

1

Classify intent

Detect whether the user needs discovery, comparison, availability, policy, support, reorder, quote, or escalation.

2

Retrieve facts

Pull approved catalog, inventory, content, order, customer, and policy context.

3

Constrain action

Apply role, eligibility, pricing, margin, compliance, and business rules before acting.

4

Measure impact

Track conversion, deflection, no-answer gaps, policy conflicts, and content improvement needs.

AI governance

Make AI helpful, auditable, and safe to scale.

Retail AI needs visibility into sources, confidence, actions, and outcomes.

Source traceability

Show which product, policy, content, or order fact supported an answer.

Policy enforcement

Prevent unsupported returns, discounts, promises, substitutions, and quotes.

Human handoff

Escalate low-confidence or high-risk moments to store, support, sales, or finance teams.

Feedback capture

Use unanswered questions and bad matches to improve content, catalog, and search.

AI commerce readiness review

Build AI commerce on governed retail facts, not generic responses.

We can map the product, policy, catalog, knowledge, and action contracts your AI experiences need before launching them to shoppers or staff.