Ecommerce storefront

Online storefronts powered by the same retail truth as your stores.

IMV ecommerce connects product content, availability, orders, fulfillment, customer context, search, and reporting to the operating layer that already runs POS, inventory, and finance.

Live inventory promises Catalog-powered pages Unified orders
Storefront preview

Inventory-aware product collection

Showing pickup, shipping, and store availability from the same stock model used by POS.

Pickup todayTrail jacket
12 available nearby
TransferCity tote
2 stores can fulfill
ShipMerino crew
Warehouse ready
GuideBuying help
Linked knowledge content
The ecommerce problem

A storefront becomes fragile when it is separated from retail operations.

Product pages can look polished while availability, order routing, content, fulfillment, and finance still depend on disconnected systems.

IMV approach

Build ecommerce on top of the same product, inventory, order, customer, and content graph used by the rest of retail operations.

Availability drift

Product pages promise stock that stores, warehouses, or transfer workflows cannot actually fulfill.

Content mismatch

Marketing copy, product facts, policy guidance, and support content get updated in separate places.

Fulfillment confusion

Pickup, ship-from-store, warehouse shipping, transfer, and split shipment need operational rules.

Discovery gaps

Search, recommendations, and AI answers underperform when they cannot read real catalog and availability context.

Commerce operating layer

The storefront should be an expression of the operating platform.

IMV ecommerce uses the same core objects that run stores, inventory, orders, finance, search, and AI catalog surfaces.

1

Catalog

Products, variants, attributes, collections, content, policies, and merchandising context.

2

Promise

Live availability, pickup, shipping, transfer, backorder, and substitution options.

3

Experience

Product pages, landing pages, buying guides, search, recommendations, and checkout.

4

Fulfillment

Order routing, pickup preparation, ship-from-store, warehouse shipping, and returns.

5

Close

Tax, tender, COGS, refunds, settlement, entity, and performance reporting.

Capabilities

Build commerce experiences that know how retail actually works.

A commerce page should understand product data, inventory promises, fulfillment choices, content, policy, search, and downstream order impact.

Product and collection pages

Use product facts, variants, media, attributes, recommendations, and availability in one model.

Pickup and shipping promises

Expose availability by store, warehouse, transfer, pickup window, or ship promise.

Campaign landing pages

Launch pages tied to catalog, collections, inventory, promotions, and audience segments.

Retail content and guidance

Connect buying guides, policy answers, product education, and support knowledge to commerce surfaces.

Search and recommendations

Rank and recommend using product relevance, behavior, availability, margin, and merchandising rules.

Order capture and routing

Send online orders into the same fulfillment spine that stores and operations use.

Retail-aware publishing

Campaign pages, blogs, and knowledge content should stay connected to the catalog.

IMV treats ecommerce content as part of the product graph, so merchandising teams can create experiences without separating the story from the operational facts.

Launch seasonal collections

Pages can inherit product data, store availability, promotion logic, and related content.

Build buying guides

Guides can reference product attributes, inventory, policies, and FAQs without duplicate maintenance.

Connect support knowledge

Return policies, fit guidance, warranty answers, and store instructions can flow into ecommerce.

Prepare AI answers

Content can be structured for search engines, site search, and LLM catalog surfaces.

Omnichannel execution

Customers do not care which system owns the order. They care whether the promise works.

IMV ecommerce keeps online selling connected to store inventory, associate workflows, fulfillment routing, returns, and customer history.

Buy online, pick up

Reserve stock, notify stores, and protect pickup promises.

Ship from store

Route orders using stock, capacity, margin, and customer promise.

Return anywhere

Tie returns to policy, payment, restock, exchange, and accounting rules.

Search-ready product answers

What fits my use case?
Product attributes, content guidance, reviews, and merchandising rules.
Can I get it today?
Store availability, pickup windows, transfer options, and shipping promise.
What happens after I buy?
Return policy, support knowledge, warranty, and store-service options.
Search and AI commerce

Modern storefronts need to answer, recommend, and hand off.

IMV ecommerce can connect product pages to search commerce and LLM catalog APIs so shoppers, answer engines, and agents can read structured product, policy, content, and availability data.

Connected commerce layer

Ecommerce performs better when it shares the platform foundation.

The storefront becomes one surface of the retail operating platform, not another silo teams have to reconcile.

Ecommerce review

See what your storefront could inherit from your retail operating layer.

We can map catalog, inventory, content, search, order, pickup, shipping, and return workflows to show where IMV can simplify commerce operations.