IMV Commerce

Support every way customers buy from one commerce layer.

IMV Commerce connects DTC storefronts, B2B buying, store and assisted selling, search, service, orders, fulfillment, and returns around product, pricing, availability, customer, account, and policy context.

Sample workspace · Illustrative data

Unified commerce order

DTC storefront order with promise context

ChannelDTC storefront
CustomerReturning customer
Products3 items
Price sourceActive promotion
Availability2 local, 1 warehouse
PromisePickup today plus split shipment
PaymentAuthorized
Order statusAwaiting route confirmation
DiscoverBuyPromiseFulfillServe
COMMERCE CAPABILITIES

Support the complete buying journey with product, availability, order, and customer context connected.

Give customers and employees a consistent buying experience across DTC, B2B, stores, assisted selling, search, and service. Each channel can use the right pricing, availability, fulfillment, account, and policy rules without creating a separate operating picture.

DTC storefronts

Create product, collection, campaign, cart, checkout, account, pickup, shipping, return, and service experiences using current catalog and availability information.

B2B commerce

Support company accounts, buyer roles, account catalogs, contract prices, quotes, payment terms, approvals, purchase orders, and account-specific fulfillment paths.

Store and assisted selling

Give store and service teams access to product details, local and network inventory, customer history, orders, pickup, returns, payment, and approved actions.

Search and guided discovery

Help customers find products by name, attribute, use case, compatibility, location, timing, budget, or question.

Orders and customer promise

Keep channel, price, payment, inventory commitment, fulfillment plan, service history, return, and refund context attached throughout the order lifecycle.

Returns and service

Connect the original order, policy, payment, item condition, inventory disposition, refund or exchange path, warranty, customer context, and financial impact.

PRODUCT AND ACCOUNT CONTEXT

Give each customer the right product, price, and buying path.

A consumer, business buyer, store associate, and service agent may work with the same product but need different prices, quantities, content, approvals, policies, and fulfillment options.

  • Use approved variants, attributes, media, compatibility, bundles, substitutes, restrictions, and descriptions.
  • Apply public prices, account prices, contracts, promotions, volume tiers, quotes, payment terms, and approval thresholds.
  • Check stock, reservations, inbound supply, transfers, pickup, shipping, backorder, substitution, and location constraints.
  • Present buying guides, FAQs, warranty, return terms, service limits, account rules, and next actions.
One product record, four views
Consumer storefrontPublic price and pickup option
B2B accountContract price and approval path
Store associateLocal stock and assisted action
Customer serviceOrder, policy, and return context
CUSTOMER PROMISE

Make accurate pickup, shipping, and availability promises.

Connect the choice presented to the customer with the inventory, location, capacity, routing, payment, and policy information required to fulfill it.

Availability

Show what can be sold, reserved, picked up, shipped, transferred, backordered, substituted, or held for review.

Fulfillment

Choose the store, warehouse, transfer, split, pickup, shipment, or assisted path that can complete the order within the requested window.

Service continuity

Give store and service teams the same order, product, payment, policy, and inventory context used to make the original promise.

B2B COMMERCE

Give business buyers a faster path from catalog to approved order.

Let buyers search, reorder, request a quote, compare options, and place orders while IMV applies the account's catalog, pricing, terms, credit, approval, and fulfillment rules behind the experience.

Account structure

Model parent companies, subsidiaries, locations, departments, buyers, approvers, and administrators.

Catalog and pricing

Apply account assortments, restrictions, contract prices, volume tiers, minimum quantities, substitutions, quote terms, and expiration dates.

Terms and approvals

Use payment terms, credit context, tax exemptions, purchase-order requirements, spend thresholds, and manager approval before release.

Fulfillment and service

Check inventory, delivery windows, pickup, shipping, split fulfillment, substitutions, service levels, and escalation options.

CONNECTED CUSTOMER JOURNEY

Keep the customer journey connected from discovery through service.

1

Discover and buy

Use product, content, price, account, availability, policy, and customer context to help the shopper or buyer choose and commit.

2

Promise and fulfill

Reserve inventory, route the order, create store or warehouse work, manage payment, communicate status, and resolve exceptions.

3

Serve and improve

Handle returns and support with full order context, then use signals to improve the next experience.

COMMERCE INTELLIGENCE

Use AI to answer customer and commerce questions in context.

Ask about availability, conversion, order risk, B2B approvals, search gaps, returns, and service issues using the same product, customer, account, order, and policy information behind the transaction.

Customer question

Can I pick this up near me today, and what is the best alternative if my size is unavailable? IMV uses location, variant, availability, transfer, pickup, substitution, price, and return-policy context.

B2B buyer request

Reorder last month's approved supplies for our Dallas location and flag anything that now requires approval. IMV prepares a cart or quote for review.

Connect the buying experience to the operations required to keep the promise.

See how IMV Operations coordinates inventory, orders, fulfillment, transfers, returns, store work, and exceptions behind every commerce channel.