IMV Platform Foundation

A connected business foundation beneath every IMV experience.

IMV connects business records, workflows, permissions, integrations, reporting, and AI beneath Commerce, Operations, Finance, and Digital Experience so teams can work from current information and controlled handoffs.

Illustrative architecture

IMV Platform Foundation

Connected platform layers

ExperiencesCommerce, Operations, Finance, Digital Experience
IntelligenceAsk, Explain, Summarize, Draft, Prepare
AutomationTriggers, rules, approvals, tasks
Business contextProducts, orders, customers, finance
ConnectionsAPIs, ERP, accounting, payments
ControlIdentity, permissions, history
RecordsWorkflowsPermissionsIntegrations
PLATFORM LAYERS

Give teams a simple experience while preserving the rules, permissions, and system relationships behind the work.

Every IMV application uses the same connected operating foundation.

Experience layer

Role-specific applications for commerce, stores, inventory, orders, fulfillment, finance, reporting, content, knowledge, service, and administration.

Intelligence layer

Business questions, summaries, explanations, comparisons, drafts, recommendations, and prepared actions.

Workflow layer

Events, schedules, thresholds, decisions, approvals, tasks, notifications, system actions, exceptions, and run history.

Business-context layer

Connected products, inventory, orders, customers, accounts, locations, entities, payments, finance, content, policies, and relationships.

Integration layer

APIs, files, imports, exports, scheduled processes, and approved connections.

Control layer

Identity, role and scope, permissions, action levels, approvals, source ownership, freshness, exceptions, and review history.

CONNECTED BUSINESS CONTEXT

Reuse the same product, order, inventory, customer, finance, content, and policy records across every IMV experience.

A sale, return, inventory movement, content change, approval, payment, or integration event can affect several teams.

Product context

Products, variants, attributes, media, categories, bundles, compatibility, prices, campaigns, content, and knowledge.

Inventory context

Location, ownership, on hand, available, reserved, inbound, in transfer, held, committed, cost, and history.

Order and customer context

Source, customer, account, buyer role, products, price, payment, tax, promise, fulfillment, service, return, refund, exception, and history.

Location and entity context

Company, brand, region, store, warehouse, channel, legal entity, ledger, role, calendar, and permission scope.

Finance context

Sale, tender, refund, fee, tax, COGS, settlement, inventory movement, approval, close state, report, and external handoff.

Content and policy context

Page, product copy, campaign, article, FAQ, policy, warranty, owner, review state, approval, and publication.

WORKFLOW AND ORCHESTRATION

Coordinate work that crosses applications, teams, and systems.

Use events, rules, business context, AI-assisted preparation, approvals, tasks, actions, and exception handling.

Event and trigger

Start from a transaction, state change, threshold, schedule, user request, integration event, or detected exception.

Context assembly

Retrieve product, customer, account, location, entity, inventory, order, finance, policy, content, and workflow information.

Decision and branching

Apply rules, thresholds, eligibility, priority, policy, action level, and approval requirements.

Human and AI steps

Use people for judgment and approval; use AI for permitted interpretation, summarization, classification, drafting, and preparation.

Action and handoff

Create tasks, notifications, documents, permitted state changes, or calls to approved systems.

Exception and recovery

Handle missing data, failed actions, unavailable systems, retries, expired approvals, and escalations.

PERMISSIONS AND GOVERNANCE

Control who can view, change, approve, publish, export, and act.

Apply the user's business role and scope to the records and actions available across the suite.

Role and scope

Scope access by role, team, store, warehouse, region, brand, entity, account, channel, workflow, and record type.

Action permissions

Separate viewing, creating, editing, approving, publishing, refunding, adjusting, transferring, closing, exporting, and executing.

Approval policies

Require appropriate review for pricing, discounts, refunds, inventory changes, B2B quotes, finance exceptions, publication, and AI-prepared actions.

Source ownership

Identify which system or role owns a product fact, inventory state, order status, finance record, policy, answer, or report definition.

History and evidence

Retain who changed or approved an item, when it changed, why it changed, and which records were affected.

AI action levels

Control whether AI can answer, recommend, draft, prepare, request approval, or execute for each action type.

INTEGRATIONS

Keep specialized systems where they add value and make the handoffs easier to manage.

Connect IMV with payment, tax, accounting, ERP, marketplace, fulfillment, shipping, warehouse, analytics, communications, search, and content systems.

Commerce and channels

Storefronts, marketplaces, B2B portals, store systems, and customer-service tools.

Payments and finance

Payment processors, wallets, gift cards, banks, accounting, ERP, tax, and business intelligence.

Inventory and fulfillment

Warehouse tools, suppliers, receiving, carriers, shipping, fulfillment, stores, and transfer operations.

Data and experience

Analytics, search, marketing, messaging, email, files, APIs, content, and knowledge systems.

INTEGRATION HEALTH AND RECOVERY

See which business processes are affected when a system handoff is delayed or fails.

Translate technical exceptions into business impact.

Ownership

Source system, destination system, integration owner, record owner, and business owner.

State and freshness

Last successful update, expected timing, affected records, and downstream completeness.

Business impact

Products, orders, inventory, customers, payments, finance, content, reports, or workflows affected.

Recovery

Automatic retry, manual retry, source correction, mapping review, skip with approval, reprocess, or escalation.

AI ACCESS AND APPROVAL CONTROLS

Apply the same access, policy, and approval rules to AI-assisted work.

The AI layer uses the same business records, role scope, source context, action levels, approvals, and history as the rest of the suite.

Context scope

Retrieve only records, stores, entities, accounts, customers, and knowledge available to the user.

Source and freshness

Show source areas and make delayed, incomplete, conflicting, or unreviewed inputs visible.

Action level

Define whether AI can answer, recommend, draft, prepare, request approval, or execute.

Policies and rules

Apply product, account, pricing, inventory, returns, service, finance, publishing, and workflow rules.

Human handoff

Route uncertain, high-impact, exceptional, or prohibited actions to the correct person.

Improvement signals

Capture unanswered questions, source gaps, rejected drafts, workflow exceptions, and outcomes.

ADOPTION PATH

Start with one workflow and expand as value is proven.

1

Map the current path

Identify systems, records, owners, decisions, exceptions, permissions, and measures behind the workflow.

2

Connect the records and ownership

Clarify record ownership, data movement, roles, policies, approvals, exception handling, and successful outcome.

3

Expand the experience

Add reporting, business questions, prepared actions, content generation, or broader automation after the workflow is reliable.

Discuss the platform beneath the product.

Request a focused briefing on IMV's connected business model, workflow layer, integrations, permissions, and AI direction.