IMV Digital Experience

Create customer experiences from approved product and knowledge context.

Build pages, campaigns, product content, knowledge articles, FAQs, buying guides, blogs, and SEO content with approved blocks, catalog references, review controls, and AI-assisted drafting.

Sample workspace · Illustrative data

Content Studio

Approved facts to reviewed draft

SourcesProduct record, warranty, return policy
DraftProduct launch page
ContentDescription, benefits, FAQ
ReviewBrand review
DestinationProduct page
PublicationScheduled
DraftReviewApprovedScheduled
THREE CREATION SURFACES

Build pages, create content, and maintain customer knowledge from the same approved sources.

Connect customer-facing content to current product, catalog, policy, and knowledge information.

Website and Page Builder

Create product pages, collection pages, campaign pages, landing pages, forms, and supporting experiences from reusable responsive blocks.

Content Studio

Draft product descriptions, collection copy, campaign content, FAQs, buying guides, knowledge articles, blog posts, and SEO metadata using approved facts.

Knowledge Base and Blog Builder

Turn recurring customer questions, product guidance, policies, warranties, comparisons, and editorial ideas into reusable content.

WEBSITE AND PAGE BUILDER

Launch customer-facing pages without separating design from product and campaign context.

Use reusable blocks for product, collection, campaign, landing, editorial, support, and account experiences.

  • Reusable responsive blocks and page layouts.
  • Product, collection, campaign, and knowledge references.
  • Brand styles and approved components.
  • Desktop and mobile preview.
  • SEO titles, descriptions, structured FAQs, and internal links.
  • Draft, review, approval, schedule, and publication states.
Page authoring workspace
LibraryReusable blocks
CanvasCampaign page
PreviewMobile and desktop
StateReady for review
AI CONTENT STUDIO

Create content from approved product, policy, and knowledge facts.

Select source material, choose the content type, generate a draft, compare it with approved facts, and route it for review.

Select sources

Choose product, catalog fields, brand guidance, warranty, return policy, FAQs, and knowledge records.

Generate the draft

Create product descriptions, landing pages, campaign content, FAQs, buying guides, articles, posts, and SEO metadata.

Review before publication

Compare the draft with sources, edit the content, assign the reviewer, and publish only after approval.

KNOWLEDGE AND EDITORIAL

Turn customer questions and product expertise into reusable content.

Create a maintained library of product guidance, policy answers, support information, buying help, comparisons, and editorial stories.

Product and buying guidance

Publish sizing, compatibility, care, selection, comparison, installation, usage, and troubleshooting content.

Policy and service knowledge

Maintain warranty, return, delivery, pickup, account, payment, and service information.

Editorial and campaign content

Create seasonal stories, buying guides, launch articles, collections, interviews, and educational content.

Search and support reuse

Use maintained content in site search, guided discovery, customer service, FAQs, and AI-assisted answers.

CONTENT WORKFLOW

Move from approved facts to published content with review built in.

1

Select the source material

Choose approved product, policy, brand, campaign, and knowledge information.

2

Create or update the draft

Build manually, generate an AI-assisted draft, or update existing content when a source record changes.

3

Review and approve

Check accuracy, brand voice, links, SEO, policy language, accessibility, and channel fit.

4

Publish and maintain

Schedule or publish to permitted destinations, retain version history, and create review tasks when source information changes.

CONTENT GOVERNANCE

Keep source facts, ownership, review status, and publication history visible.

Help teams understand where a statement came from, who owns it, which pages use it, and what needs to change when source information updates.

Source references

Link content to product, policy, knowledge, campaign, and brand records.

Ownership and review

Assign owners, reviewers, approval states, review dates, and required updates.

Version and publication history

See what changed, who approved it, when it was published, and which destination received the update.

Questions and content gaps

Identify products without approved copy, common questions without an answer, and source conflicts.

Connect content creation to the workflows that review and publish it.

See how Business Automation coordinates source checks, drafting, approvals, tasks, publication, and follow-up.